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Tuesday, April 13, 2010
Scope of Data Analytics In the World

As quoted by Mr. Paul Abraham, Executive Vice President, TNS Consumer Intelligence Consulting.

Analytics will always find application in an increasingly "Knowledge-Driven" world. As Information and Communication Technologies capture and bring exponentially growing amounts of data to our desktops, the need for skills to mine this data and move it up the Data-Information-Knowledge-Insight value chain can only grow stronger. The reasons why prospects for analytics will remain bright in the near to medium term is two-fold Given the abundance of trained statistical manpower in India and the relatively low wages, India will remain an attractive destination for the KPO business. Additionally India too will witness the growth in demand for analytics services as user companies (clients) invest in data warehouses to capture and store data, and as markets grow more competitive. They will come under increasing pressure to adopt modern data-supported management practices.

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