Open Ended Coding/ Verbtim Coding:
Verbatim responses are an integral part of the market research which
needs to be accurately coded since it provides more breadth to respondent’s
opinion.Open ended response coding has been the important aspect of
market research work. The scope of this work has widened across with
time as the capture of responses have moved from traditional Questionaires
to social media marketing tools like blogs, forums ,facebook , linkedin
etc.
Meltdata Business Solutions employs a systematic, thematic and an
integrated approach to transform the open ended raw data into intelligence
which can capture the Brand Image , Perception, Behavioral Diagnostics
etc.
Vebatim coding services is done at our India office by a pool of
functional experts in the field. Meltdata also uses tools like data
miner , ascribe etc to provide the coding services done in India at
a low cost.
The Open ended coding services department in India office claims
to be the lowest cost service provider in the country without comprimising
on the quality of the deliverables. The code quality is properly checked
before its final delivery.
These open ended coding services are then tabulated and merged with
the closed end questions to develop highly sensible inference from
the questionaire and other social media marketing tools .
Scope of Services:
• Assignment of open ended and "other specify" data into
a custom developed code-list resulting in quantifiable responses
• Data Collected may be available and stored in various database formats:
Excel, Access, ASCII, .dat, etc.
• Information stored is meaningless in its raw form unless it facilitates
retrieval and provides insights
• This data needs to be coded based on specific conventions or codes
in order to derive meaningful interpretations
• Verbatim responses are assigned to categories; these categories
represent the concepts that the verbatim responses are expressing
Tools Used:
• Ascribe
• MS-Excel
To know more about the Open Ended Coding services Contact Us : [email protected]
|
|
Latest News |
|
|
Our research reports match high industry standards.
13-07-2009
Meltdata incorporates a robust process of planning, designing,analysis. |
Our research reports match high industry standards.
13-07-2009
Meltdata incorporates a robust process of planning, designing,analysis. |
Our research reports match high industry standards.
13-07-2009
Meltdata incorporates a robust process of planning, designing,analysis. |
|
|
|
|
|
|
|